Tag Archives: Marketing and Advertising

24 Hours of Social Media in 2 Minutes

Social Media has been the hot new ‘buzz word’ on everyone’s lips recently. But even more recently, the question or metrics, analytics, measurement and ROI have invaded the conversation any time social media is being discussed. Put analytics and metrics … Continue reading

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Social Media For Business: DON’T Do It Yourself

Social Media is becoming a more widely accepted form of marketing each and every day. Businesses, from small to large, have warmed to the concept and have become more educated about what Social Media is and how it can be … Continue reading

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How To Sell Social Media To The Boss

In my experience in various roles in marketing departments, management and now, as the Vice President of a Digital Marketing Agency which specializes in Social Media, I have come across many objections from the head honchos of many businesses with … Continue reading

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Social Media for Small Business: Do it Right

In the not-so-distant past the implications of Social Media for business were largely unknown. This was mostly due to the aversion by large corporations to adapt, most likely due to the lack of knowledge on the subject. It is now … Continue reading

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Meeting of the Minds: A Social Media Meet-up

I just walked in the door. I left work early to head up to Manhattan to attend the Mashable Meetup featuring Greg Verdino and Steve Rosenbaum. I can honestly say it was a very productive event. The “Meetup” was held … Continue reading

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“Selling” Social Media: No Sales Skills Required

About two hours ago I met with a local small business owner. We have been acquainted for a while, but we haven’t seen or spoken to each other for quite some time. He runs a boutique sneaker shop in a … Continue reading

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