24 Hours of Social Media in 2 Minutes

Social Media has been the hot new ‘buzz word’ on everyone’s lips recently. But even more recently, the question or metrics, analytics, measurement and ROI have invaded the conversation any time social media is being discussed. Put analytics and metrics aside for a second and lets talk statistics.

At this point in time, everyone who has, or will ever have, any interest in social media has seen the YouTube Video “Social Media Revolution” by Erik Qualman, or @equalman, as he is also known. It is filled with great statistics that often times shock the viewers. Erik and the Socialnomics team has put out a sequel and there have been many imitators, but these types of numbers are outdated and obsolete as soon as they are published.

I just came across this video, “A Day in the Life of Social Media” via TNW Shareables. I have seen every tons of statistics on social media and they always seem to be “big picture” stats. This great video, by DBA Worldwide, uses extremely up-to-date stats, and breaks them down to the smallest common denominator.

When you see these statistics broken down like this I think they are even more staggering. When I hear someone tout the fact that Facebook has 500 million users they always lose me, but when you see that in one day 700,000 new users will sign up today, well, that is impressive and attention-getting.

What has more impact? Big numbers? Little numbers? Watch this video and then decide.

So, what do you think?

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Social Media For Business: DON’T Do It Yourself

Social Media BandwagonSocial Media is becoming a more widely accepted form of marketing each and every day. Businesses, from small to large, have warmed to the concept and have become more educated about what Social Media is and how it can be used to efficiently and effectively market a product or service and build a brand online.

It was not so long ago that many businesses, mostly out of fear and a lack of understanding, stayed far away from Social Media. Today, many business owners and executives have finally started to understand what Social Media is and how it can be used for marketing purposes. Increasingly, small businesses are attempting to leverage its power, with varying results.

I often come across small business owners that have been turned on to Social Media for their business in some way, shape or form. This is understandable. Not a day goes by that there isn’t a story in the mainstream media about Facebook, Twitter, Foursquare, or some other social media-related topic. With the exponential growth on Facebook of the older demographic, it is easy to see why more and more business owners are hopping on the Social Media bandwagon.

While Social Media can be an inexpensive way to market your business and build your brand online, in real-time, it needs to be done right to be effective, and can even be counter-productive if done wrong.

I have come across many business owners who tell me they don’t need anyone to help with their Social Media presence because they have someone ‘in-house’ who does it for them. From my experience, the employee tasked with this responsibility is almost never a the right person for the job. I often speak to business owners who have a bookkeeper, office assistant, waitress or some other employee managing their Social Media, and in most cases, doing a poor job.

Many business owners have told me they have a friend or relative maintaining their Social presence; a niece or sister-in-law or cousin. I have heard of business owners who have their children managing their company’s Social Media channels. They are under the false assumption that because this waitress or bookkeeper or child has 1000 friends on their own personal Facebook Profile, that person can effectively build a following and manage and maintain the businesses Social Media in such a way as to drive more traffic, and ultimately, more revenue.

These business owners know they need Social Media. They don’t want to miss the boat, and that is commendable. But, if you are going to do something, do it right.

To effectively and efficiently use Social Media to market your business, build brand awareness and undertake reputation management, you need an experienced and educated professional, or a team of them.

The consequences of incorrectly using Social Media can be irreversible. I frequently see Facebook Profiles incorrectly used for businesses. Remember, Facebook Profiles are for individuals, not businesses. Pages are for businesses. If you do not follow this rule and you are a business, using a profile, (not a page) then you are technically in violation of the terms and conditions, which may not seem important, until you realize that Facebook could, if they chose to, close your profile down, and, if they do, you could lose all those ‘friends’ you’ve acquired who could have become fans of your business page instead. This can do irreparable harm to your business’s online presence.

Additionally, many small businesses do not have existing employees with significant, if any, marketing experience. And certainly, most small businesses don’t have existing employees with Social Media Marketing experience.

Additionally, small to mid-size businesses need to consider the costs associated with handling their own Social Media Marketing ‘in-house’. If a business uses an existing employee to set-up, manage and maintain their Social Media presence, many incorrectly assume there is no cost associated with this. But they are wrong. The average salary for a full-time employee in the US is approximately $39,000 per year. This translates to approximately $20 per hour. Even the existing employee is only spending one hour per day, five hours per week, this totals nearly $500 per month, or $6000 per year,. And, this is before factoring in unemployment insurance, payroll taxes, medical benefits and other costs.

Even in this scenario, you are only getting one person with little to no experience in marketing or Social Media. They may not even be doing anything effective and can even be doing things that are counter-productive in marketing your business online. Most likely, this employee also has little to no experience with graphic design or copywriting and probably doesn’t even know what SEO or keywords are.

Fortunately, there are some new solutions for small to mid-size business looking to break out in the world of Social Media Marketing, and do it right. Today, there are some innovative new marketing agencies emerging that specialize in Social Media Marketing for smaller business. Some, like Davanti Digital Media, have the experienced and educated staff to be able to provide legitimate and effective Social Media Marketing solutions for businesses with virtually any size marketing budget.

Agencies like Davanti provide you with an entire team of marketing strategists, copywriters, graphic designers and account manager to fully design, implement, manage and maintain a business’s Social Media Marketing strategy. Plus, they provide all this on a budget that virtually any business can afford.

Today, all businesses need Social Media, no matter the size. Business have many options when it comes to carrying out an online marketing strategy. There are some things that should be left to the professionals, and in the world of marketing for small businesses, Social Media is number one on the list.

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How To Sell Social Media To The Boss

Sold SignIn my experience in various roles in marketing departments, management and now, as the Vice President of a Digital Marketing Agency which specializes in Social Media, I have come across many objections from the head honchos of many businesses with respect to Social Media Marketing. My experiences have put in front of C-Level executives of Fortune 500 companies and the crotchety old business owner who has owned his own small business for more years than I have been alive. Many have objections or aversions towards Social Media as a viable alternative to traditional marketing, but it is usually a result of fear or lack of knowledge.

The first thing to point out is that a business, any business, should have a presence in Social Media because the business’s customers are already there. With half a billion people on Facebook alone, everyone is involved in Social Media, and I mean everyone. It’s simple. Go where the people are.

Next, I would bring up the topic of brand and reputation management. Often when I am considering trying a new restaurant or ordering something online, I simply Google the business name. I read the first few entries and if anything I see could be viewed as a negative review, I cross it off my list. Social Media is the best way to be involved in the online conversation about your business. The conversation is happening whether you are involved or not. Doesn’t it make more sense to engage with someone who is unhappy or dissatisfied with your product or service and attempt to fix the problem?

Another thing to focus on is cost. I have dealt with many small business owners who have significant trepidation about moving money from traditional marketing to Social Media. I can understand that. They have used the same traditional marketing channels for years, sometimes even decades. There are a few ways to overcome this. The first is to personalize the issue. If the business owner uses ads in the local Yellow Pages, ask him (or her) if the last time they were looking for a business they looked in the phonebook or if the Googled it. That can close a deal. Alternatively, if they use newspaper or magazine ads, ask them when was the last time they picked up a newspaper. Most people today look to the internet for news and information. You can even tweak this for Radio or TV. Who actually buys a product or service based on those types of advertisements? Word-of-Mouth is still the best form of advertising, and Social Media is Word-of-Mouth on steroids.

The costs of these types of traditional advertising is shocking. I once spoke to a business owner who spent $1500 per month on an ad in the phonebook. I asked him if he knew what his ROI was on that expense and he had no idea. I showed him how to track ROI using Social Media Marketing and he was converted. Ask the average small-business owner this same question about ROI on traditional forms of advertising like print, radio, TV or even billboards and you will get the same answer 99% of the time.

Social Media is virtually free. You can use pay-per-click or Google AdWords but you don’t have to. It is dangerous to tackle Social Media all by yourself, but if you hire a marketing strategist with Social Media experience or engage an agency that specializes in Social Media Marketing for small business, like Davanti Digital Media, you can get on the right track for significantly less than traditional forms of advertising. The bottom line is this; Social Media is the wave of the future when it comes to marketing and advertising. If you don’t get involved now, you will get left in the dust.

Another selling point is the fact that any business has competition that is using Social Media. Ask a business owner or executive who their competition is and then search for them on Facebook or Twitter. They probably have a profile and are engaging with customers. This will create fear. Fear of being left out. And that sells.

Yet another way to sell Social Media is explain the SEO implications. Blogging, microblogging and Social Networking are great ways to increase a company’s page rank. Search engines update based on these sites more frequently than a traditional website. Plus, these sites, in most cases, are much easier to update and add new content to than a traditional website. The results is these sites can be much more effective in reaching millions online than a traditional website.

Social sites are more frequently used by a business’s customers and prospects. You can connect and engage with these people in a much easier way than through a traditional website or traditional marketing channels. You can reduce customer service time and costs if you are effectively using Social Media. Social Media can also help a business shape their own brand identity.

Social Media is the wave of the future; for marketing, advertising and everything under the sun. Your customers are using it. Your prospects are using it. Your competition is using it. Why aren’t you?

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5 Quick & Easy Ways I’ve Increased Traffic To My Blog

Creating Blog TrafficTo clarify, this blog, the one you are reading right now, is my first attempt at a “personal” blog. I have been a ghostwriter for corporate blogs and done some copywriting that has found its way to other people’s blogs, but this is the first time I have expounded on a personal level via a blog.  This site has not been up that long and I don’t have tremendous traffic, but, and this is a big but, I have generated some decent traffic using a handful of very simple tactics. This post is not for the blog pro, but for the beginner trying to get some page views.

Titles and Tags

Make sure your title is clear and concise. You want to get potential readers’ attention and not lose them by the time the finish reading your Headline. Also, make sure you use every appropriate tag for your post. You don’t want to overdo it or use popular that are not relevant to your post just to get traffic because your “readers” will not subscribe or return.

Use Twitter

There are many ways you can use Twitter to increase your blog traffic. First, you can include your blog’s URL in the “Webs” field in your Twitter profile. Everyone who views your profile will see the link to your blog and many will check it out.

Secondly, let your followers know every time you publish a new post. You can link WordPress to your Twitter account and “Publicize” each post, or you can do it manually. And don’t just send out one Tweet about your post. Send out several.

Finally, you can use a tool like SocialOomph to send automatic messages to people who follow you and include the URL to your blog. There is some disagreement on whether automated messages like this are annoying or not, but I can tell you from experience that it has driven traffic to this site.

Use Share a Sharing Widget

There are a bunch of sharing widgets and buttons out there, such as Add This and Share This you can add to your blog and most are very easy to install. This will allow your readers to share your posts with all their friends and followers, truly creating a viral effect to your posts. This is similar to the “I’ll tell two friends, who will tell two friends” scenario. Before you know it, this can create exponential traffic growth.

Use Social Bookmarking Sites

Social bookmarking sites like Digg, del.icio.us and StumbleUpon have gained a ton of popularity recently. When you publish a new post ask your friends to bookmark it using one of these sites. You can send e-mail, DMs through Twitter, even a status update on Facebook or through a Tweet with a link to your blog.

Use LinkedIn

I have to admit that I started a LinkedIn profile years ago but have long neglected it. I recently began using is again and gathering connections, joining groups and more. Through LinkedIn you can embed a feed from your blog. For me, this has given me a tremendous amount of traffic. All of my connections see it and I have gotten a ton of clicks, which have turned into bookmarks and Tweets by readers which have turned into more traffic and so on.

Blog traffic creates more blog traffic. You need to get your foot in the door. You ultimately need to start with good, original content that is interesting, informative and engaging. Once you do this you will get some traffic. The key is to capitalize on any traffic you do get to create repeat traffic and subscription and to use all the tools at your disposal to get new readers.

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Foursquare: Retail Quicksand

FoursquareIt was not so long ago that I first recall seeing that one of my Facebook Friends had become the “Mayor” of a local business. I admittedly had absolutely no idea what that meant. But that was then and this is now.

After doing some very cursory research into what this whole “Mayor” thing was about, I discovered Foursquare. My initial reaction was that this was merely another reincarnation of a Facebook Application that was more or less a game; a game to see who could be the virtual “King of the Mountain”. Due to my competitive side, I immediately signed up for an account and downloaded the App to my BlackBerry. What I discovered was so much more than a game.

I started out getting nowhere fast. I would forget to check in at places. I was often worried of looking like a dork to my friends on Facebook (see: “Justin just checked in at the grocery store, the dermatologist, the gas station, etc.”). I thought, “who really does this all the time?” and then I figured it out.

For me, Foursquare has evolved into a few different things. First of all, my competitive side still reins supreme. I want to be the “Mayor” of as many locations as possible. I want to have the most “Badges” out of all my friends. Ultimately, Foursquare feeds my ego.

Next, is another completely narcissistic use of Foursquare. I like to use Foursquare as a broadcast personal global-positioning tool. How is that narcissistic? Simple. I want to check-in somewhere and have someone show up because I am there. Don’t get me wrong, I am no celebrity, but it happens, especially if you have your Foursquare account connected to your Facebook account. I know that I personally have many more friends on Facebook than on Foursquare.

And now, to get to the point. The final way I use Foursquare, which is certainly the most beneficial to this user, is for discounts. My girlfriend, who ironically enough, is glued to her phone every minute of the day when she is not at work, has made fun of me for my incessant use of Foursquare. That is, until a discount I received ended up netting her some new clothes. We were doing some early Christmas shopping and I stopped in a store at the local mall. I intendd on buying a sweater and as I was looking, my girlfriend wandered into the Women’s section of the store and saw some jeans she just had to have.

In typical male style, I picked out my sweater in no time at all, and was ready to check out. She insisted on trying on her latest find, and while she was in the fitting room, I pulled out my BlackBerry and checked-in to the Store. I almost immediately saw that they were offering an exclusive promotion to Foursquare users. I couldn’t wait for her to exit the fitting room to show her how my obsessive “Foursquaring” had paid off. I was going to buy her the jeans and save some money. She wasn’t impressed. All she cared about was the fact that she was getting free jeans. She didn’t care why. She didn’t care how. But I impressed myself, and saved a few bucks in the process.

As we checked out, I showed the girl working the register my phone and she paid almost no attention. I asked if she need the coupon code, and she said she already knew it. That was an indication to me that many people were obviously using the Foursquare promotion at this venue. We exited the store and resumed our shopping.

As we went from store to store, I found myself checking-in everywhere and looking for promotions and discounts. I found myself contemplating buying things I didn’t need or want and going into stores that I had no intention of patronizing just to see if there was anything I might want to buy. My more rational side triumphed, but ultimately I had discount-fueled adrenaline running through my veins and was hoping to take advantage of a good deal.

Foursquare was like “Retail Quicksand”. I walked on it expecting to stand on solid ground of savings, but it sucked me in. Before I knew it I was chest deep in unnecessary purchases. I knew I didn’t intend on buying things, but the excitement of getting an “unadvertised” deal was appealing. I felt like I was part of a special club, an insider. I got out alive, Foursquare could have put the proverbial nail in my retail coffin.

I began using Foursquare on an impulse. The idea of being the “Mayor” of some venue, no matter how mundane, was intriguing to me. As I my usage increased, I, like many red-blooded American consumers, found out I simply can’t resist a deal.

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Social Media for Small Business: Do it Right

In the not-so-distant past the implications of Social Media for business were largely unknown. This was mostly due to the aversion by large corporations to adapt, most likely due to the lack of knowledge on the subject. It is now apparent that corporations have drunk the Kool-Aid and are scrambling to create and expand their social presence.

Social works for large corporations because they have the marketing budgets to get the latest and greatest technologies and to engage the best (and most expensive) marketing agencies around. But where does this leave the small to mid-size businesses? How can they leverage Social Media Marketing to drive business, engage with consumers, and monitor their brand?

The answers to these questions may not be as perplexing as they first seem. The great thing about Social Media is that anyone can get involved. If you have a computer, you’re in. As I have spoken to many small to mid-size business owners, I have come to see that virtually everyone has a Facebook page for their business, and many use additional channels, like Twitter and Foursquare. Unfortunately, many smaller businesses do not fully understand how to correctly harness the power of Social Media, with a solid foundation involving a true marketing strategy.

There are many approaches that small business owners are now taking for the purposes of Social Media Marketing. But what is the right way to navigate through the maze of Social Media for Small Business.

Many business owners turn to a current employee to manage their social channels. While this can be effective, I have found that most times it is not. The business owners I have encountered are under the incorrect assumption that because one of their employees has 1,000 friends on Facebook they should be able to effectively manage a Fan Page for the business. Unfortunately, this is not the case. You need someone who has marketing experience, writing talent, and most importantly, time. An existing employee has other responsibilities and cannot devote the appropriate amount of time necessary to adequately manage and effectuate an Online Marketing Strategy. Lastly, think about how much time this employee will be spending managing your online presence and figure out what it actually costs you. You may be shocked.

The next option I have seen many small to mid-size business use is to hire a marketing strategist. While this can certainly be effective, especially if the strategist has experience in Social Media Marketing, it can be costly. Even in this economy, an experienced Social Media Marketing Manager can command upwards of $60-$80k or more per year. Even if the business abandoned all forms of traditional advertising and focused solely on Online Marketing, this equates to spending $5-$7k per month on marketing. This is quite simply not in the budget for many small to mid-size businesses in today’s economy.

The last option is to engage a Marketing Agency to take the reins on your Online and Social Media Marketing. This can be a cost-effective option that can deliver real results, but selecting the right firm to engage can be tricky. Most “traditional” Marketing and Advertising Agencies have adapted to offer Online, Digital and Social Media Marketing solutions, but many do not have significant experience or expertise in this niche. The newer agencies that focus solely or mostly on New Media are often times too expensive for a smaller business to engage.

Just the other day I was speaking with a highly experienced and respected executive at one of the first and largest Social Media Marketing Agencies. He told me he often speaks with business owners and executives that want to engage his firm for Social Media Marketing, but simply can’t afford to do so.

Due to the recent explosion of Online Marketing, specifically Social Media, many new players are attempting to get in the game. There are dozens of small “agencies” that have recently popped up offering low-budget Social Media Marketing solutions, some as low as $299 per month. The problem with many of these agencies is that they don’t actually provide any type of marketing strategy and many have little experience in marketing and Social Media. Most of these firms really only automate postings to social channels and attempt to build you a “following”. The problem with this solution is that that are not engaging with users for the business and the “following” they are amassing is often times useless. They simply get the business “likes” or “friends” on Facebook or “followers” on Twitter. Almost none of these users engage with the business, many are not located in such a place where they would ever actually patronize the business and they do little or nothing to provide any return on the investment. Many of these new agencies are simply trying to capitalize on the growth and exposure Social Media Marketing has had in the recent past.

If you are a small business owner, and you do decide to engage of the smaller agencies, do your homework. Ask questions. Find out about the leadership of the company and their experience. Ask how they will build a following for you. Ask how they will engage with your audience. Ask if they will simply be disseminating content or if they will actually be providing you with an Online Marketing Strategy. Ask who will be handling the day-to-day management and maintenance of your Social Media presence. Ask who will be writing your content. Ask if they will be establishing a company blog for you. Ask if they will link your social channels to your company website. Ask for examples of past clients. And if they can’t answer any of these questions, look elsewhere.

The bottom line is this: every business, large or small, can leverage the power of Social Media for marketing purposes…if they do it right.

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Meeting of the Minds: A Social Media Meet-up

I just walked in the door. I left work early to head up to Manhattan to attend the Mashable Meetup featuring Greg Verdino and Steve Rosenbaum. I can honestly say it was a very productive event.

The “Meetup” was held at The Brooklyneer, a new bar located at 220 West Houston Street in Greenwich Village. The bar literally had their grand opening last night on November 15th, and it was a perfectly hip place for the event.

The evening started mundanely enough, with everyone filling out name tags and affixing them to their chests. Everyone had a drink or two and maybe a bite to eat. I was unsure if the “Meetup” was just going to be a lot of handshaking and industry “professionals” stroking their egos and extrapolating on their prowess with respect to Social Media or if it would be something more. It started out with the handshaking and ego-stroking, but it turned into so much more.

By about 7 pm, one of the girls from McGraw-Hill, who seemingly “sponsored” the event (due to the fact that both speakers have written books published by the aforementioned publisher), thanked everyone for attending and introduced the evening’s speakers.

First up was Greg Verdino, VP, Strategy & Solutions at Powered, Inc. He began by telling an anecdote about a recent plane trip on which he was virtually forced to pay for the on-demand video service and then commiserated about the worry involved in the possibly of missing a connecting flight. He ultimately ended up asking the audience who had “checked-in” or Tweeted about being at the event and then proceeded to expound about how location-based services and marketing were taking over the social space. He made some jokes, tried to sell some books and eventually set up the evening’s next speaker.

Then came Steve Rosenbaum, TV producer and filmmaker, also of Curated Content and founder of magnify.net. Steve began speaking about Facebook‘s new “modern messaging system”, which Steve called “not e-mail”, even though we all know that’s exactly what it amounts to. Steve asked the audience how many people had checked their e-mail before they had their coffee in the morning and who checked it before they went to sleep the evening before. His point was simple: communication is king. It’s the first thing we look to at the beginning of our day and the last thing we do before we call it a night. In the world of Social Media, communication is the key, and to me, that was Steve’s point.

For me, after Greg and Steve wrapped up their talking points was when the magic began. These two “experts” were just real people. They were ready and willing to talk to anyone and everyone that approached them. I introduced myself to Steve Rosenbaum and thanked him for ReTweeting one of my earlier Tweets about the event. He said, “I always ReTweet, It’s easier than typing.” We parted ways for the moment but I made sure to say goodbye before I left and told him how I hoped our paths would cross again in the near future, as we are both in the NYC Metro Area.

I made my way through the crowd and saw Greg Verdino. I initially intended only on introducing myself and moving on, but a conversation ensued. I introduced myself saying, “Hi Greg, I’m Justin.” He said, “Justin Digital?”, which is coincidentally my Twitter handle. I was floored. He knew who I was. I kept my composure and replied in the affirmative, thinking how cool it was that he “virtually” knew who I was. We talked about the Davanti Digital Media, the Social Media Marketing Agency I am heading up, among other things. We spoke about Digital Media versus Social Media, and the space in the market for an agency like ours, who offers Online Marketing Solutions to small and mid-sized businesses. I was obviously interested in everything he had to say, and I can honestly say that he seemed equally as interested in our conversation. He asked for my business card (which was a huge stroke for my ego) and we parted ways planning to connect in the future.

All in all, it was a very productive night. I met some great people in the Social Media industry; not just the “experts” and featured speakers, but many other professionals who are all carving out their own space in the market. I added some FourSquare friends who had also checked-in at the venue and collected and handed out a ton of business cards. I learned what the experts are thinking about the industry and ultimately discovered that in the world of Social Media and Online Marketing, even the “celebrities” are accessible and approachable and always willing to share their insights and opinions.

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“Selling” Social Media: No Sales Skills Required

About two hours ago I met with a local small business owner. We have been acquainted for a while, but we haven’t seen or spoken to each other for quite some time. He runs a boutique sneaker shop in a hip little town in Central New Jersey and I felt that he was a great prospective client for the innovative new Social Media Marketing Agency I am heading up, Davanti Digital Media. Davanti is attempting to offer Social Media Marketing solutions for businesses of all sizes and this business is perfect.

The sneaker shop carries exclusive, limited edition sneakers and the hippest new clothing lines. The owner is constantly trying to find the next new thing is fashion, and when he does he wants to get the message out there.

We caught up for a minute and then I got right down to business. I started explaining my involvement in this new agency and telling him a little about what we do. I barely got three sentences out before he said, “I’m in”.

It probably didn’t hurt that he knows me and has an idea of my professional record and business acumen, but ultimately, the product, Social Media, sells itself. He, like almost every business owner today, knows that Social Media is the wave of the future when it comes to marketing and he doesn’t want to “miss the boat”.

As we got to talking, I realized I was still “selling” him, even though the deal was done and I didn’t have to. Looking back, the reason for that was two-fold; number one, he was excited and interested, and number two, I was excited about it, which is why I got involved in the Online Marketing field in the first place.

He was on board from the beginning because he liked the idea. But, to be honest, because like many business owners, he wants to get involved with Social Media Marketing, he just doesn’t know how or why to do it and no one has approached him about it yet.

By the end of our meeting, after I had explained a little about what we do and how we do it he was even more excited. I told him I would have someone from my team call him Monday to get things started and he couldn’t wait. If I told him we were going to start yesterday it wouldn’t be soon enough. The most refreshing thing about the whole meeting was that he understands business and marketing, in general. He came out and said that he knows that it is very difficult for marketers, especially in this field, to promise to quantify a monetary ROI for marketing campaigns such as this. I explained to him the non-monetary ROI and it made total sense to him. I absolutely loved it!

The moral of the story is this:  if you are educated in what Social Media is and you can effectively explain how and why it works, you don’t need to be a “salesman” to sell a business owner on engaging you. You are not selling a product or a service, you are selling an idea, a concept, a dream. In today’s digital world, every business needs Social Media. If you are involved in marketing in the online world, the way to bring on more clients is not to be a good salesman, the trick is being a passionate, educated salesman.

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