Category Archives: Marketing

Superbowl XLV: Battle of the Brands

Each year, second only to football talk, the banter and debate over the commercials dominates the day after the Superbowl. While there has been some integration of social media in ad spots in years past, 2011 showcased a real shift … Continue reading

Posted in Business, Marketing, Social Media | Tagged , , , , , , , , , , , | Leave a comment

Social Media’s Impact on Small Business Marketing

How has Social Media impacted marketing for small businesses? What are the latest trends? What are the real statistics and numbers when it comes to social media in the small business space? These are just a few of the questions … Continue reading

Posted in Business, Marketing, Small Business, Social Media | Tagged , , , , | Leave a comment

4 Free Ways To Track & Measure Social Media

Social Media is turning marketing on its head for many reasons. It can be relatively inexpensive and extremely targeted. It offers an unparalleled way to engage with your target audience. One of the aspects many business owners and execs like … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , , , , | 1 Comment

Was 2010 The Year of Mobile?

If you haven’t already, before reading any further, watch this video! I have recently seen all the “best of 2010” and “year in review” articles and posts, and tried hard to resist writing one, but after seeing this video, I … Continue reading

Posted in Business, Marketing, Mobile | Tagged , , , , , , , , , , | 3 Comments

A Social Media Success Story

Yesterday I had the great honor and privilege of speaking with Joe Sorge of AJ Bombers about the use of social media for small business. Joe spoke for about twenty minutes and I was fortunate enough to be able to … Continue reading

Posted in Business, Marketing, Social Media | Tagged , , , , , , , , | 6 Comments

24 Hours of Social Media in 2 Minutes

Social Media has been the hot new ‘buzz word’ on everyone’s lips recently. But even more recently, the question or metrics, analytics, measurement and ROI have invaded the conversation any time social media is being discussed. Put analytics and metrics … Continue reading

Posted in Business, Marketing, Social Media | Tagged , , , , , , , , , , , | 4 Comments

Social Media For Business: DON’T Do It Yourself

Social Media is becoming a more widely accepted form of marketing each and every day. Businesses, from small to large, have warmed to the concept and have become more educated about what Social Media is and how it can be … Continue reading

Posted in Business, Marketing, Social Media | Tagged , , , , , , , , , , , , , , | 3 Comments

How To Sell Social Media To The Boss

In my experience in various roles in marketing departments, management and now, as the Vice President of a Digital Marketing Agency which specializes in Social Media, I have come across many objections from the head honchos of many businesses with … Continue reading

Posted in Business, Marketing, Social Media | Tagged , , , , , , , , , | 1 Comment

“Selling” Social Media: No Sales Skills Required

About two hours ago I met with a local small business owner. We have been acquainted for a while, but we haven’t seen or spoken to each other for quite some time. He runs a boutique sneaker shop in a … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , , , | Leave a comment