Category Archives: Business

Superbowl XLV: Battle of the Brands

Each year, second only to football talk, the banter and debate over the commercials dominates the day after the Superbowl. While there has been some integration of social media in ad spots in years past, 2011 showcased a real shift … Continue reading

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Social Media’s Impact on Small Business Marketing

How has Social Media impacted marketing for small businesses? What are the latest trends? What are the real statistics and numbers when it comes to social media in the small business space? These are just a few of the questions … Continue reading

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5 Things Your Brand Should Offer Through Social Media

Is your company breaking into social media? Good. You’re not too late. But, now that you have taken the very important step of establishing your brand in the social world, what are you going to do next. To build a … Continue reading

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Was 2010 The Year of Mobile?

If you haven’t already, before reading any further, watch this video! I have recently seen all the “best of 2010” and “year in review” articles and posts, and tried hard to resist writing one, but after seeing this video, I … Continue reading

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A Social Media Success Story

Yesterday I had the great honor and privilege of speaking with Joe Sorge of AJ Bombers about the use of social media for small business. Joe spoke for about twenty minutes and I was fortunate enough to be able to … Continue reading

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24 Hours of Social Media in 2 Minutes

Social Media has been the hot new ‘buzz word’ on everyone’s lips recently. But even more recently, the question or metrics, analytics, measurement and ROI have invaded the conversation any time social media is being discussed. Put analytics and metrics … Continue reading

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Social Media For Business: DON’T Do It Yourself

Social Media is becoming a more widely accepted form of marketing each and every day. Businesses, from small to large, have warmed to the concept and have become more educated about what Social Media is and how it can be … Continue reading

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How To Sell Social Media To The Boss

In my experience in various roles in marketing departments, management and now, as the Vice President of a Digital Marketing Agency which specializes in Social Media, I have come across many objections from the head honchos of many businesses with … Continue reading

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Foursquare: Retail Quicksand

It was not so long ago that I first recall seeing that one of my Facebook Friends had become the “Mayor” of a local business. I admittedly had absolutely no idea what that meant. But that was then and this … Continue reading

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Social Media for Small Business: Do it Right

In the not-so-distant past the implications of Social Media for business were largely unknown. This was mostly due to the aversion by large corporations to adapt, most likely due to the lack of knowledge on the subject. It is now … Continue reading

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