If you haven’t already, before reading any further, watch this video!
I have recently seen all the “best of 2010” and “year in review” articles and posts, and tried hard to resist writing one, but after seeing this video, I just couldn’t.
2010 has certainly been a banner year for social media. Facebook hit half a billion users and got its very own movie. Twitter has exploded at a rate I don’t think anyone could have predicted. Foursquare has single-handedly changed the definition of “checking in”, from going to the front desk at a hotel, to pulling out your phone everywhere you go and broadcasting your whereabouts to the world. But one aspect of new media marketing that may have gone overlooked is the world of mobile marketing.
So, you watched the video, right? Did you realize that more pictures are posted to Flickr by iPhones than an actual camera? Did you know that there were nearly as many mobile apps downloaded in 2010 as there are people on the entire planet? Can you even fathom the fact that 100 million YouTube videos are viewed on mobile devices…EVERYDAY!?! The average teen sends over 100 texts a day? Really? There’s 3G on Mt. Everest? I can’t get 3G on parts of the Jersey Turnpike?
The bottom line is this: if you’re a marketer, and you’re not including mobile in your mix, you could be getting left behind.
2010 may prove to be The Year of Mobile.