Was 2010 The Year of Mobile?

If you haven’t already, before reading any further, watch this video!

I have recently seen all the “best of 2010” and “year in review” articles and posts, and tried hard to resist writing one, but after seeing this video, I just couldn’t.

2010 has certainly been a banner year for social media. Facebook hit half a billion users and got its very own movie. Twitter has exploded at a rate I don’t think anyone could have predicted. Foursquare has single-handedly changed the definition of “checking in”,  from going to the front desk at a hotel, to pulling out your phone everywhere you go and broadcasting your whereabouts to the world. But one aspect of new media marketing that may have gone overlooked is the world of mobile marketing.

So, you watched the video, right? Did you realize that more pictures are posted to Flickr by iPhones than an actual camera? Did you know that there were nearly as many mobile apps downloaded in 2010 as there are people on the entire planet? Can you even fathom the fact that 100 million YouTube videos are viewed on mobile devices…EVERYDAY!?! The average teen sends over 100 texts a day? Really? There’s 3G on Mt. Everest? I can’t get 3G on parts of the Jersey Turnpike?

The bottom line is this: if you’re a marketer, and you’re not including mobile in your mix, you could be getting left behind.

2010 may prove to be The Year of Mobile.


About Justin Leshynski

Co-Founder & VP of Operations at @davantidigital | Social Media Evangelist | Self-Proclaimed Raconteur | Knowledge-Seeker | Bullet-Dodger | The Kid Your Mother Warned You About
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3 Responses to Was 2010 The Year of Mobile?

  1. Pingback: Tweets that mention Was 2010 The Year of Mobile? | justindigital -- Topsy.com

  2. T Anderson says:

    You make a good point for last year being a critical time for next-level mobile communications. In terms of the power of connectivity and the devices itself, there have been giant steps from where we were not too long before. It was a year that saw many new smartphones being released and bought up by consumers.

    As far as 2010 being a banner year for social media, I’m definitely disagreeing with you on all accounts. I’d say it was 2008 and I could expound greatly on why but more effectively I will just explain why 2010 wasn’t. To site Facebook when they have been bought up by Goldman Sachs and have had very negative press http://www.businessweek.com/magazine/toc/10_40/B4197magazine.htm
    This is essentially the same thing that happened with MySpace when it was bought up by Rupert Murdoch and NewsCorp. That raises an interesting question about how the corporatization of a social network gives power to a new fledgling network, and how one network that is on deck uses the flawed design of the other to build its own.
    Lastly, Facebook didn’t have its own movie. The Social Network is a high-art criticism of the makings of the site. You could say if Zuckerberg had the power he would have done everything he could have to prevent it from being released.

    • Thanks for commenting. I think arguments can be made on both sides with respect to 2010 being a big year for social media. While I agree that they’re may have been more “behind the scenes” advances a couple of years ago, in 2010, social media had a lot of play in mainstream media and has had large adoption rates in demographics that are outside the norm. I think we are going to see massive advances on the mobile side in 2011. Again, thanks for reading and commenting. Hope you hear from you again soon.

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