To clarify, this blog, the one you are reading right now, is my first attempt at a “personal” blog. I have been a ghostwriter for corporate blogs and done some copywriting that has found its way to other people’s blogs, but this is the first time I have expounded on a personal level via a blog. This site has not been up that long and I don’t have tremendous traffic, but, and this is a big but, I have generated some decent traffic using a handful of very simple tactics. This post is not for the blog pro, but for the beginner trying to get some page views.
Titles and Tags
Make sure your title is clear and concise. You want to get potential readers’ attention and not lose them by the time the finish reading your Headline. Also, make sure you use every appropriate tag for your post. You don’t want to overdo it or use popular that are not relevant to your post just to get traffic because your “readers” will not subscribe or return.
There are many ways you can use Twitter to increase your blog traffic. First, you can include your blog’s URL in the “Webs” field in your Twitter profile. Everyone who views your profile will see the link to your blog and many will check it out.
Secondly, let your followers know every time you publish a new post. You can link WordPress to your Twitter account and “Publicize” each post, or you can do it manually. And don’t just send out one Tweet about your post. Send out several.
Finally, you can use a tool like SocialOomph to send automatic messages to people who follow you and include the URL to your blog. There is some disagreement on whether automated messages like this are annoying or not, but I can tell you from experience that it has driven traffic to this site.
Use Share a Sharing Widget
There are a bunch of sharing widgets and buttons out there, such as Add This and Share This you can add to your blog and most are very easy to install. This will allow your readers to share your posts with all their friends and followers, truly creating a viral effect to your posts. This is similar to the “I’ll tell two friends, who will tell two friends” scenario. Before you know it, this can create exponential traffic growth.
Use Social Bookmarking Sites
Social bookmarking sites like Digg, del.icio.us and StumbleUpon have gained a ton of popularity recently. When you publish a new post ask your friends to bookmark it using one of these sites. You can send e-mail, DMs through Twitter, even a status update on Facebook or through a Tweet with a link to your blog.
I have to admit that I started a LinkedIn profile years ago but have long neglected it. I recently began using is again and gathering connections, joining groups and more. Through LinkedIn you can embed a feed from your blog. For me, this has given me a tremendous amount of traffic. All of my connections see it and I have gotten a ton of clicks, which have turned into bookmarks and Tweets by readers which have turned into more traffic and so on.
Blog traffic creates more blog traffic. You need to get your foot in the door. You ultimately need to start with good, original content that is interesting, informative and engaging. Once you do this you will get some traffic. The key is to capitalize on any traffic you do get to create repeat traffic and subscription and to use all the tools at your disposal to get new readers.