Monthly Archives: November 2010

Social Media For Business: DON’T Do It Yourself

Social Media is becoming a more widely accepted form of marketing each and every day. Businesses, from small to large, have warmed to the concept and have become more educated about what Social Media is and how it can be … Continue reading

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How To Sell Social Media To The Boss

In my experience in various roles in marketing departments, management and now, as the Vice President of a Digital Marketing Agency which specializes in Social Media, I have come across many objections from the head honchos of many businesses with … Continue reading

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5 Quick & Easy Ways I’ve Increased Traffic To My Blog

To clarify, this blog, the one you are reading right now, is my first attempt at a “personal” blog. I have been a ghostwriter for corporate blogs and done some copywriting that has found its way to other people’s blogs, … Continue reading

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Foursquare: Retail Quicksand

It was not so long ago that I first recall seeing that one of my Facebook Friends had become the “Mayor” of a local business. I admittedly had absolutely no idea what that meant. But that was then and this … Continue reading

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Social Media for Small Business: Do it Right

In the not-so-distant past the implications of Social Media for business were largely unknown. This was mostly due to the aversion by large corporations to adapt, most likely due to the lack of knowledge on the subject. It is now … Continue reading

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Meeting of the Minds: A Social Media Meet-up

I just walked in the door. I left work early to head up to Manhattan to attend the Mashable Meetup featuring Greg Verdino and Steve Rosenbaum. I can honestly say it was a very productive event. The “Meetup” was held … Continue reading

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“Selling” Social Media: No Sales Skills Required

About two hours ago I met with a local small business owner. We have been acquainted for a while, but we haven’t seen or spoken to each other for quite some time. He runs a boutique sneaker shop in a … Continue reading

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